Turbulence, discovery and foreign market entry: A longitudinal study of an entry into the Russian market

Martin Johanson and Jan Johanson
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Martin Johanson: Uppsala University, and Mid Sweden University
Jan Johanson: Uppsala University, Mid Sweden University, and Mälardalen University

Management International Review, 2006, vol. 46, issue 2, No 4, 179-205

Abstract: Abstract Abstract Firms entering transition markets are typically ignorant about those markets, and the markets, owing to the transition from a planned to a market economy, are typically turbulent. Consequently the entry process involves discoveries that could not have been predicted in advance. This position is supported by a longitudinal study in real-time of a Swedish firm’s entry into the Russian market between 1987 and 1993. The paper distinguishes between three types of activity that form part of the entry process, namely search, routines and improvisation, and it discusses how they relate to operative and strategic discoveries made and the characteristics of the entry process.

Date: 2006
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DOI: 10.1007/s11575-006-0044-3

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