MNEs’ strategies in Central and Eastern Europe: key elements of subsidiary behaviour

Julia Manea and Robert Pearce
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Julia Manea: University of Manchester
Robert Pearce: University of Reading

Management International Review, 2006, vol. 46, issue 2, No 6, 235-255

Abstract: Abstract Abstract At the centre of the interface between the developmental needs of national industry and evolutionary processes in the MNEs’ subsidiaries are knowledge-seeking and knowledge-generation processes. Based on new survey evidence, we examine the strategies of MNE in Central and Eastern Europe (CEE). In particular, we investigate the knowledge characteristics of MNE subsidiaries in CEE by analysing the roles of subsidiaries, market orientation and sources of technology over time.

Date: 2006
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DOI: 10.1007/s11575-006-0046-1

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