Mixed methods in international business research: A value-added perspective

Leila Hurmerinta-Peltomäki and Niina Nummela
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Leila Hurmerinta-Peltomäki: Turku School of Economics and Business Administration
Niina Nummela: Turku School of Economics and Business Administration

Management International Review, 2006, vol. 46, issue 4, No 4, 439-459

Abstract: Abstract The paper considers the use of mixed methods in international business research by reviewing empirical studies in four major journals. A total of 484 articles were reviewed, 68 of which had applied a mixed method strategy. In our analysis we categorize mixed methods according to their use in different stages of the research process and provide a range of alternative designs for mixing qualitative and quantitative methods.

Date: 2006
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DOI: 10.1007/s11575-006-0100-z

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