The product cycle revisited: Knowledge intensity and firm internationalization

Tamar Almor, Niron Hashai and Seev Hirsch
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Tamar Almor: College of Management
Niron Hashai: The Hebrew University
Seev Hirsch: Tel Aviv University

Management International Review, 2006, vol. 46, issue 5, No 1, 507-528

Abstract: Abstract Abstract and Key Results ▪ This paper presents an expanded version of the product cycle framework, which illustrates how the role of R&D, production and marketing activities, as a salient determinant of competitive advantage, evolves along the product cycle. The frame-work considers the implications of these changes for the internationalization of firms marketing products belonging to the different phases of the cycle. ▪ The paper shows how changes in “knowledge-intensity” of products along the product cycle are interrelated with changes in “service-intensity” and “distance premium” and thus enable to predict the sequence in which low knowledge intensive and high knowledge intensive firms internationalize R&D, production and marketing activities.

Keywords: Internationalization; Product cycle; Knowledge; Services; Distance premium (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (13)

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DOI: 10.1007/s11575-006-0113-7

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