Strategic Corporate Social Responsibility and Value Creation

Bryan W. Husted () and David B. Allen
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Bryan W. Husted: York University
David B. Allen: Instituto de Empresa Business School

Management International Review, 2009, vol. 49, issue 6, No 5, 799 pages

Abstract: Abstract This paper examines the conditions under which corporate social responsibility (CSR) is related to value creation in the multinational enterprise (MNE). Following prior work by Burke and Logsdon (1996), we examine the relationship of centrality, appropriability, proactivity, visibility, and voluntarism to value creation. The results of a survey of 111 MNEs in Mexico suggest that centrality, visibility, and voluntarism are related to value creation.

Keywords: Corporate social responsibility; Multinational enterprise; Value creation (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (15)

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DOI: 10.1007/s11575-009-0016-5

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