Effective Global Strategy Implementation

Attila Yaprak (), Shichun Xu and Erin Cavusgil
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Attila Yaprak: Wayne State University
Shichun Xu: University of Tennessee
Erin Cavusgil: University of Michigan-Flint

Management International Review, 2011, vol. 51, issue 2, No 4, 179-192

Abstract: Abstract This article offers a contingency framework of global strategy implementation effectiveness on firm performance. The research question we seek to address is what the structural and process requirements are for MNEs to successfully implement global strategy through increased efficiency and effectiveness of integration and coordination across world markets. Our central premise is that MNEs’ capabilities in establishing supporting structural and process mechanisms will enhance the effectiveness and efficiency of implementing their global strategies which would, in turn, lead to better firm performance.

Keywords: Integration and coordination; Global strategy; Firm performance; Contingency framework (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/s11575-011-0071-6

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