30 Years of Research on Entry Mode and Performance Relationship: A Meta-Analytical Review

Hongxin Zhao (), Jieqiong Ma and Jie Yang
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Hongxin Zhao: Saint Louis University
Jieqiong Ma: Hofstra University
Jie Yang: University of Texas at Tyler

Management International Review, 2017, vol. 57, issue 5, No 1, 653-682

Abstract: Abstract Almost 30 years after Anderson and Gatignon systematically conceptualized various entry modes, the scholarly research on their performance effects has accumulated a large amount of empirical evidence. However, research has progressed in a somewhat fragmented manner where the cumulative impact of entry modes is difficult to discern and the entry-performance relationship still remains a conundrum in IB research. This study consolidates and meta-analyzes the empirical findings reported from 44 independent studies. While the results show an overall significant effect of entry modes on performance, more fine-tuned meta-analyses unravel that the effects of entry modes vary with the performance types and a number of plausible contingencies. Findings are discussed in terms of implications for future research and limitations.

Keywords: Entry mode; Performance; Meta-analysis; Contingencies (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (19)

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DOI: 10.1007/s11575-017-0314-2

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