Platform-Based Internationalization of Smaller Firms: The Role of Government Policy

Nitish Singh (), Surender Munjal (), Sumit Kundu () and K. Rangarajan ()
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Nitish Singh: Saint Louis University St. Louis
Surender Munjal: Leeds University Business School, University of Leeds
Sumit Kundu: Florida International University
K. Rangarajan: Founder Head - Centre for MSME Studies, and Head – IIFT Kolkata Campus Indian Institute of Foreign Trade

Management International Review, 2023, vol. 63, issue 1, No 5, 115 pages

Abstract: Abstract Governments are recognizing anticompetitive concerns and market distortions associated with the rise of e-commerce platforms. Thus, policies are being crafted to level the playing field between large platform operators and small platform sellers. In addition, policies mitigating barriers to internationalization associated with using e-commerce platforms are also being developed. This study aims to explore these policy actions impacting the platform-based internationalization of small and micro enterprises (SMEs). The case study method is adopted to provide rich insights into the Indian Government policy actions impacting the e-commerce platform-based internationalization of Indian SMEs. More specifically, this investigation analyzes the extent to which the Indian Government policy actions have mitigated the home market and industry-level barriers to export for SMEs leveraging e-commerce platforms for their internationalization efforts. Study findings provide rich policy implications and fodder for future empirical testing of key qualitative insights uncovered in this study.

Keywords: E-Commerce; Export; India; Small and Micro Enterprises; Policy; Platforms (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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DOI: 10.1007/s11575-022-00492-z

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