MNCs’ Social Innovation in Emerging Markets: A Stakeholder Perspective

Shufeng Xiao (), Taewoo Roh (), Pervez N. Ghauri (), Moon Hwan Cho () and Byung Il Park ()
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Shufeng Xiao: Sookmyung Women’s University
Taewoo Roh: Hanyang University
Pervez N. Ghauri: University of Birmingham
Moon Hwan Cho: Ingenium College of Convergence Studies, Hankuk University of Foreign Studies
Byung Il Park: Hankuk University of Foreign Studies

Management International Review, 2024, vol. 64, issue 4, No 2, 633-670

Abstract: Abstract This study aimed to identify the effects of primary and secondary stakeholders on social innovation practices in local markets by subsidiaries of multinational corporations (MNCs) and to confirm the link between social innovation and the subsidiaries’ capacity to adapt to the local market. By adopting a stakeholder perspective as an overarching theoretical lens and collecting data from China—the world’s largest emerging market—this study reveals the crucial catalytic role that most primary and secondary stakeholders play in enhancing social innovation by MNC subsidiaries in host countries. In addition, we provide strong evidence of a causal relationship between social innovation and adaptive capability in host economies. Our results contribute to current scholarship by identifying theoretical cornerstones and practical managerial implications of social innovation in emerging markets.

Keywords: Multinational corporations; Social innovation; Adaptive capability; Emerging markets; Stakeholder theory (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s11575-024-00537-5

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