Recent advancements in revenue management of taxi services: a systematic review and research agenda

Swaminathan Rammohan (), Rahul R. Marathe () and Nandan Sudarsanam ()
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Swaminathan Rammohan: Indian Institute of Technology Madras
Rahul R. Marathe: Indian Institute of Technology Madras
Nandan Sudarsanam: Indian Institute of Technology Madras

Management Review Quarterly, 2024, vol. 74, issue 2, No 15, 1029-1055

Abstract: Abstract This study aims to present a systematic review of the most recent literature on revenue management practices in taxi services and illustrate insightful future directions for research. The classical works of M. K. Geraghty and W. J. Carroll have served as a bedrock for understanding the revenue management of taxi services. However, the advent of online platforms and advances in technology over the last 20 years has led to a wide range of studies that adapt to improve the profitability of taxi services. We reviewed the literature on taxi services’ revenue management practices by collecting the most relevant research articles based on specified delimiting criteria. A total of 110 research articles were analyzed to gain vital insights into revenue management practices in taxi services. We study the revenue management framework from Pricing, Market structure, Business Models and technology, Structure, and Marketing viewpoints. The trends emerging from the literature provide a thorough understanding of the research directions of this domain, along with future scopes of research in this area. Also, we explicitly identify research gaps that are relevant to academic research and practice.

Keywords: Taxi services; Revenue management; Taxi pricing; Business models; Taxi market regulation; Shared mobility (search for similar items in EconPapers)
JEL-codes: D44 D70 L91 R41 R48 (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s11301-023-00326-8

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