User Experience Is Brand Experience

Felix van de Sand (), Anna-Katharina Frison (), Pamela Zotz (), Andreas Riener () and Katharina Holl ()
Additional contact information
Felix van de Sand: COBE GmbH
Anna-Katharina Frison: Technische Hochschule Ingolstadt
Pamela Zotz: COBE GmbH
Andreas Riener: Technische Hochschule Ingolstadt
Katharina Holl: COBE GmbH

in Management for Professionals from Springer

Date: 2020
ISBN: 978-3-030-29868-5
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Chapters in this book:

Ch 1 The Battle for Attention

Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl

Ch 2 The Role of Information Processing for Product Perception

Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl

Ch 3 Unconscious Brand Messaging and Perception Beneath the Detection Threshold

Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl

Ch 4 Human Needs and Values as Guideline for Brands and Their Products

Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl

Ch 5 The Intersection of User Experience (UX), Customer Experience (CX), and Brand Experience (BX)

Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl

Ch 6 Conceptual Consumption: Why We Consume Based on Mental Concepts

Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl

Ch 7 The User Experience Identity (UXi) Method

Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl

Ch 8 UXi Validation: How to Evaluate if Brand Values Can Be Experienced by Users

Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl

Ch 9 Summary and Recommendations for Action

Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl

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DOI: 10.1007/978-3-030-29868-5

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