A Dynamic Customer-Centric Pricing Approach for the Product Line Pricing Problem

Michael Neugebauer ()
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Michael Neugebauer: University of Augsburg

A chapter in Operations Research Proceedings 2013, 2014, pp 325-331 from Springer

Abstract: Abstract In this paper, we address a service provider’s product line pricing problem for substitutable products. We consider a market that is composed of different customer segments of various sizes. The customers belonging to a segment have the same segment-specific preference rankings. The seller is able to adopt a dynamic pricing strategy and offer different prices for the products to different customer segments. We introduce a mixed-integer linear programming formulation for this problem which is solved by means of IBM ILOG CPLEX. We conduct several computational experiments and present some preliminary results.

Keywords: Price List; Total Profit; Preference Ranking; Spot Market; Service Unit (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:oprchp:978-3-319-07001-8_44

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DOI: 10.1007/978-3-319-07001-8_44

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