Inspection of the Validity in the Frequent Shoppers Program by Using Particle Filter

Shinsuke Suzuki () and Kei Takahashi ()
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Shinsuke Suzuki: Graduate School of Waseda University
Kei Takahashi: The Institute of Statistical Mathematics

A chapter in Operations Research Proceedings 2015, 2017, pp 497-502 from Springer

Abstract: Abstract This paper discusses the validity of the frequent shoppers program (FSP) based on a particle filter estimation model.

Keywords: Discount Rate; Particle Filter; Customer Relationship Management; Brand Loyalty; Sales Promotion (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:oprchp:978-3-319-42902-1_67

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DOI: 10.1007/978-3-319-42902-1_67

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