Greek Local E-Government 2.0: Drivers and Outcomes of Social Media Adoption

Amalia Triantafillidou (), Georgios Lappas (), Prodromos Yannas () and Alexandros Kleftodimos ()
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Amalia Triantafillidou: Technological Education Institute of Western Macedonia
Georgios Lappas: Technological Education Institute of Western Macedonia
Prodromos Yannas: Technological Education Institute of Piraeus
Alexandros Kleftodimos: Technological Education Institute of Western Macedonia

Chapter Chapter 9 in Social Media and Local Governments, 2016, pp 153-170 from Springer

Abstract: Abstract Are Greek local governments moving towards e-government 2.0 model? What are the factors that impact adoption of Web 2.0 tools? What is the effectiveness of these tools in terms of citizens’ awareness, interest, and engagement? The present study addresses these questions by investigating the usage and effectiveness of Web 2.0 applications employed by the 325 Greek local governments. Results indicate that local authorities in Greece are moving towards an e-government 2.0 era, albeit slowly. Local governments originating from municipalities with a large number of educated inhabitants who have made use of e-government services are more likely to be adopters of Web 2.0 tools. In addition, findings suggest that Greek citizens are beginning to be more aware of the Facebook pages of their local governments while they seem more interested in their YouTube channels. Hopefully, local governments can increase their citizens’ engagement by being active on Facebook. Officials of local governments should increase their presence on social media such as Facebook and YouTube but their strategies should be differentiated for each social medium in order to benefit from their potential.

Keywords: Local Government; Social Medium; Social Media Platform; Twitter Account; Social Media Usage (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:paitcp:978-3-319-17722-9_9

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DOI: 10.1007/978-3-319-17722-9_9

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