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Are Efficient Designs Used in Discrete Choice Experiments Too Difficult for Some Respondents? A Case Study Eliciting Preferences for End-of-Life Care

Terry Flynn (), Marcel Bilger, Chetna Malhotra and Eric Finkelstein

PharmacoEconomics, 2016, vol. 34, issue 3, 273-284

Abstract: This is the first within-subject study to investigate the association between DCE design efficiency and utility estimates. It found that a majority of people did not trade across attributes in the more efficient design but that one third of these then did trade in the less efficient design. More within-subject studies are required to establish how common this is. It may be that future DCEs should attempt to maximise some joint function of statistical and cognitive efficiency to maximise overall efficiency and minimise bias. Copyright Springer International Publishing Switzerland 2016

Date: 2016
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DOI: 10.1007/s40273-015-0338-z

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