Strategic Actions in Information Technology Investment: A Valuation of Amazon Using Real Options

Thaís Borges, Gabriela Caselli and Gláucia Fernandes ()
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Thaís Borges: PUC-Rio
Gabriela Caselli: PUC-Rio
Gláucia Fernandes: PUC-Rio

Chapter Chapter 83 in Operations Management for Social Good, 2020, pp 839-848 from Springer

Abstract: Abstract Managers of information technology investments need to take into account risks in their decision making. This paper develops a framework of strategic actions to the Amazon based on real options theory. We identify the components of value and provide the basis for valuing Amazon investments in terms of real option value.

Keywords: IT investment; Uncertainty; Strategic actions; Amazon (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-23816-2_83

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DOI: 10.1007/978-3-030-23816-2_83

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