Servitization as a Startup Driver: A Case Study in a Technology Park

Michele Souza (), Luiz Reni Trento and Michelle Dauer
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Michele Souza: Universidade do Vale do Rio dos Sinos—Unisinos
Luiz Reni Trento: Universidade do Vale do Rio dos Sinos—Unisinos
Michelle Dauer: Universidade do Vale do Rio dos Sinos—Unisinos

Chapter Chapter 94 in Operations Management for Social Good, 2020, pp 957-966 from Springer

Abstract: Abstract Through a qualitative exploratory methodology, the multiple case study investigates the servitization implemented by startups based in a technology park in southern Brazil. The findings show that these processes strengthen operational performance, partnerships, and brand and contribute to innovation.

Keywords: Servitization; Startup; Case study (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-23816-2_94

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DOI: 10.1007/978-3-030-23816-2_94

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