Could the Adoption of Quick Response (QR) Code in Lectures Enhance University Students’ Satisfaction? A Case Study of Hospitality and Tourism Programs in Macau

Iok Teng Kou () and Ting Liu
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Iok Teng Kou: City University of Macau
Ting Liu: Beijing Institute of Technology

A chapter in Cultural and Tourism Innovation in the Digital Era, 2020, pp 161-170 from Springer

Abstract: Abstract Ever since Quick Response (QR) Code was invented in 1994, it has been adopted in various industries with soaring popularity. In recent years, it was considered as a user-friendly and dynamic tool for education. Increasing numbers of teachers have employed QR code in lectures to stimulate interest, strengthen understanding and enhance satisfaction. This paper examines students’ satisfaction to QR code usage in university classroom lectures. University students of tourism program in Macau were invited to complete a self- administrated questionnaire. Among them, 162 valid samples are chosen. Students’ attitude towards QR code usage and their satisfaction level were measured. The results of students with different demographic characteristics were evaluated. The result provides insights for academia and teachers in higher education institutes for interactive and innovative teaching plan which would enhance student’s satisfaction.

Keywords: Quick response (QR) code; Students’ satisfaction; Attitude; Macau; Teaching innovation (search for similar items in EconPapers)
JEL-codes: I20 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-36342-0_13

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DOI: 10.1007/978-3-030-36342-0_13

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