Social Media Marketing in Hospitality Industry of Crete

Pavlos Spyrantis, Dafni-Maria Nerantzaki, Maria Tsourela and Dimitris Paschaloudis ()
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Pavlos Spyrantis: Technological Educational Institute of Central Macedonia
Dafni-Maria Nerantzaki: Technological Educational Institute of Central Macedonia
Maria Tsourela: Technological Educational Institute of Central Macedonia
Dimitris Paschaloudis: Technological Educational Institute of Central Macedonia

A chapter in Cultural and Tourism Innovation in the Digital Era, 2020, pp 189-199 from Springer

Abstract: Abstract The main objective of this research is to analyze the way hotels communicate themselves through social networking tools, their use in the tourism industry and their role as a strategic tool. The first part of the study focuses on the concept and the definition of tourism, the various types of tourism, tourism worldwide and more specifically tourism in Greece. The second part analyzes the concept of marketing in the tourism industry, online marketing and advertising, the importance and use of social networking tools in the tourism industry, different social networking tools and their advantages. In the last section methodology and results are analyzed. The respondents of the research were hotel managers, from various departments of 4∗ and 5∗ hotels from Crete.

Keywords: Digital marketing; Social media; Managers perception; Tourism industry (search for similar items in EconPapers)
JEL-codes: Z31 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-36342-0_15

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DOI: 10.1007/978-3-030-36342-0_15

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