Factors Affecting Students Willingness to Undertake Creative Video Assignments in Finance and Accounting

Piotr Staszkiewicz and Anna Szelągowska ()
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Anna Szelągowska: SGH Warsaw School of Economics, Warsaw

A chapter in Digitalization in Finance and Accounting, 2021, pp 315-329 from Springer

Abstract: Abstract Creativeness is one of the superior characteristics of business success. This study investigates the characteristics of students who enter into creative assignments. Students were exposed to an opportunity to undertake a voluntary exercise to create a short video project and to distribute it through social media (YouTube). The assignment reward was conditioned on the other students’ behavior. The research applies logit regression to the sample of 845 students enrolled in economic courses over the period 2013–2018. The evidence gathered indicates that women from small classes are more likely to enter creative assignments. The study provides both the original class procedure for study application and discrimination variables for further business usage, for example, in the management of human capital. The study suggests that education policy should balance both education goals, namely, provision of knowledge and development of creativity.

Keywords: Creativity assignment; Creative education; YouTube; Education (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-55277-0_28

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DOI: 10.1007/978-3-030-55277-0_28

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