An Empirical Study of Customers’ Perceptions of Corporate Social Responsibility: Evidence from Greece

Stella Koumpiadi, Giannis T. Tsoulfas () and Athanassios N. Mihiotis
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Stella Koumpiadi: Hellenic Open University
Giannis T. Tsoulfas: Hellenic Open University
Athanassios N. Mihiotis: Hellenic Open University

A chapter in Business Intelligence and Modelling, 2021, pp 299-307 from Springer

Abstract: Abstract The purpose of this paper is to better understand the customers’ perceptions of corporate social responsibility (CSR) as well as to identify its impact on their buying intentions. In order to answer the main research questions, the study examines, through the review of literature and the conduction of empirical analysis, the conceptual transformation of CSR, the disclosure approaches provided for the communication with the stakeholders, and finally, through the conduction of a survey, its effect on consumers perceptions and consumers’ buying behavior. The study reveals that customers embrace highly the concept of CSR and demand from organizations to have wider responsibilities. Even if suspicious about their motives, they are willing to support the companies that engage in social activities and change their buying habits. Although, the level of respondents’ awareness was rather low, they showed willingness to enrich their knowledge on the subject.

Keywords: Corporate social responsibility; Reporting; Customers’ perceptions; Consumers’ behavior; Greece (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-57065-1_30

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DOI: 10.1007/978-3-030-57065-1_30

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