Moving Towards Museum Digital Strategy: A Transformational Framework

Vassiliki Kamariotou, Maria Kamariotou (), Eleni Champipi and Fotis Kitsios
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Vassiliki Kamariotou: School of History and Archaeology, Aristotle University of Thessaloniki
Maria Kamariotou: University of Macedonia
Eleni Champipi: National and Kapodistrian University of Athens
Fotis Kitsios: University of Macedonia

A chapter in Business Intelligence and Modelling, 2021, pp 397-402 from Springer

Abstract: Abstract In the last few decades museums attempt to be more visitor-oriented by adopting new technologies that increase the visitor’s interaction on site and enhance visitor’s experience at museum. Emerging technologies offer many opportunities to museums, not only providing access to information but also to the development of virtual museums that can compete in the contemporary marketplace. Despite the realization that new technologies can offer a sound basis upon which museums transform the traditional visitors’ experience and increase visitors’ interaction, there are limited researches in this area. Unfortunately, museum digital strategy is not a priority for museum strategists and they are not aware of beginning on their path toward becoming truly optimized for the evolving digital landscape. Thus, the purpose of this paper is to propose a transformational framework in order to help the museum managers in terms of understanding and to draw more insights from the suggested principal drivers of museum digital strategies. The practical contribution of this paper is that it provides guidelines to cultural professionals regarding the strategies that can implement to digitalize the overall experience and make visits more enjoyable.

Keywords: Museum strategy; Digitalization; Cultural heritage resources; Transformation; Visitor engagement (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-57065-1_40

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DOI: 10.1007/978-3-030-57065-1_40

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