Environmental Turbulence and Strategic Aggressiveness in Sport Businesses During the Period of Economic Crisis

Thanos Kriemadis (), Charalampos Kariofyllas, Yioula Melanthiou, Nikos Kartakoullis and Damianos P. Sakas
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Thanos Kriemadis: University of Peloponnese
Charalampos Kariofyllas: University of Peloponnese
Yioula Melanthiou: University of Nicosia
Nikos Kartakoullis: University of Nicosia
Damianos P. Sakas: Agricultural University of Athens

A chapter in Business Intelligence and Modelling, 2021, pp 453-461 from Springer

Abstract: Abstract The present study aims at examining the alignment between environmental turbulence and strategic aggressiveness in sport businesses during a period of economic crisis. A questionnaire-based research with the participation of 161 senior and top-ranking members of sport businesses has been carried out. The instrument was based on modification of Ansoffskampsk#x2019;s instrument for measuring the variables in the Strategic Success Hypothesis (SSH). An alignment of environmental turbulence and strategic aggressiveness in sport businesses during the period of economic crisis was ascertained. This fact indicates that sport businesses apprehend the level of environmental turbulence in which they venture and consequently react promptly, which is shown by the strategic aggressiveness they shape.

Keywords: Strategic planning; Environmental turbulence; Strategic aggressiveness; Economic crisis; Sport businesses (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-57065-1_47

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DOI: 10.1007/978-3-030-57065-1_47

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