Sustainable Management of IT Enterprises

Florina Pînzaru (), Wioletta Wereda, Ion Moldoveanu and Victor-Emanuel Ciuciuc
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Florina Pînzaru: National University of Political Studies and Public Administration (SNSPA)
Wioletta Wereda: Institute of Organizational Management, Military University of Technology (MUT)
Ion Moldoveanu: The Doctoral School of the National University of Political Studies and Public Administration (SNSPA)
Victor-Emanuel Ciuciuc: The Doctoral School of the National University of Political Studies and Public Administration (SNSPA)

A chapter in Business Revolution in a Digital Era, 2021, pp 101-113 from Springer

Abstract: Abstract Digital technologies and sustainability could be understood from a superficial point of view as mutually exclusive. One is driven by the Internet of Things, Artificial Intelligence (AI) and robotics, focusing on a constant increasing efficiency, while the other is driven by the public opinion’s expectations for a fair development in respect to environmental, social and economic factors. Apparently, two paradigms collide at present: the one of the digital transformation meant to innovate business models in order to satisfy a continuously growing demand of products and services, and the one of addressing social and environmental challenges. In reality, the two concepts are mutually reinforcing, as digital tools can and should be used in the framework of sustainable business approaches and the catalyzer of the digital transformation, the IT industry, could become the promoter of sustainable management using new technologies. We explore in this paper the perception of sustainability by Romanian IT managers and their orientation towards sustainable management approaches, considering the economic, social, environmental and technological dimensions. The results present a heterogeneous landscape dominated by economic and political conditionality, with a strong orientation towards education in the sector as a source of sufficient workforce, leaving room to further discussions on how the industry considered to be the source of all current disruptions could become the engine of future sustainable business models.

Keywords: Sustainable management; Digital transformation; IT (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1007/978-3-030-59972-0_8

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