Cultural Production as a Means of Acculturation of Global Consumer Culture for Luxury Brands: A Content Analysis

Koronaki Eirini (), Aspasia Vlachvei and Anastasios Panopoulos
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Koronaki Eirini: University of Western Macedonia
Aspasia Vlachvei: University of Western Macedonia
Anastasios Panopoulos: University of Macedonia

Chapter Chapter 37 in Advances in Quantitative Economic Research, 2022, pp 539-551 from Springer

Abstract: Abstract This chapter aims to present how luxury brands engage in cultural production and strategically use it for the acculturation of a global consumer culture. A content analysis is adopted from interviews of luxury brands’ creative designers were analyzed through content analysis. Our findings underpin the relevance of cultural production for luxury brands and indicate how the combination of the above can be strategically used. Managerial and academic implications are discussed.

Keywords: Arts; Cultural production; Global consumer culture; Acculturation to global consumer culture; Luxury brand (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-98179-2_37

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DOI: 10.1007/978-3-030-98179-2_37

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