The Use of the Shopping Cart: The Problem of Abandonment in e-Commerce

Pedro R. Palos-Sanchez (), Rocio Radio Martinez, Mercedes García-Ordaz () and Juan José López García ()
Additional contact information
Pedro R. Palos-Sanchez: University of Seville
Rocio Radio Martinez: University of Seville
Mercedes García-Ordaz: University of Huelva
Juan José López García: Madrid Open University, (UDIMA)

A chapter in Advances in Digital Marketing and eCommerce, 2022, pp 93-103 from Springer

Abstract: Abstract One of the biggest changes brought about by the Internet and technological advances has been the creation of e-commerce, which has expanded the strategic options for millions of entrepreneurs, erased borders and even led to the emergence of purely digital businesses. Convenience and savings in time and money have led more and more consumers to opt for this method of shopping. However, as in traditional commerce, entrepreneurs have to deal with specific problems, such as cart abandonment. Cart abandonment without completing the checkout process has emerged as the main reason for lost revenue and can account for up to 70% of initiated transactions. For this reason, this research aims to know the state of the art on this subject, carrying out a systematic review of the literature to identify the main reasons for cart abandonment in e-commerce, as well as the possible gaps that may exist.

Keywords: E-commerce; Shopping cart; Online cart abandonment; Systematic literature review (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-05728-1_12

Ordering information: This item can be ordered from
http://www.springer.com/9783031057281

DOI: 10.1007/978-3-031-05728-1_12

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().