The Moderating Effect of Store Image on the Relationship Between Private Label Naming Strategy and Perceived Risk

Lukas Stoppacher (), Thomas Foscht and Andreas Eisingerich
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Lukas Stoppacher: University of Graz
Thomas Foscht: B2C-Management at University of Graz
Andreas Eisingerich: Marketing at Imperial College London

A chapter in Advances in National Brand and Private Label Marketing, 2022, pp 115-118 from Springer

Keywords: Private label naming strategy; Perceived risk; Store image; Cue utilization theory (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-06581-1_15

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DOI: 10.1007/978-3-031-06581-1_15

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