The Forgotten Effects Theory in the Case of Consumer Decision Making in the City of Barcelona

Emili Vizuete-Luciano (), Sefa Boria-Reverter (), María Luisa Solé-Moro () and Ana María Argila-Irurita ()
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Emili Vizuete-Luciano: University of Barcelona
Sefa Boria-Reverter: University of Barcelona
María Luisa Solé-Moro: University of Barcelona
Ana María Argila-Irurita: University of Barcelona

A chapter in Advances in National Brand and Private Label Marketing, 2022, pp 18-30 from Springer

Abstract: Abstract The forgotten effects theory has been widely developed by different researchers because of its wide applications and validity for decision-makers in the decision-making process. In this paper we develop the application of this theory in the case of consumer decision-making in search of the best choice based on their characteristics. For this, we located our research in the city of Barcelona (Spain), because it is a cosmopolitan city and a reference at European level. We have carried out a research for which we have had the assistance of four experts in the field. The main advantage of this model is that it allows second-generation effects to be considered in decision-making, which could go unnoticed by the decision-maker at first, thus reducing the uncertainty associated with the process.

Keywords: Forgotten effects theory; Consumer decision making; Fuzzy; Barcelona (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-06581-1_3

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DOI: 10.1007/978-3-031-06581-1_3

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