Private Label Consumer Purchasing Habits

Ana Frías-Marcos ()
Additional contact information
Ana Frías-Marcos: University of Almería

A chapter in Advances in National Brand and Private Label Marketing, 2022, pp 57-61 from Springer

Abstract: Abstract The aim of this project is to offer a clarifying vision of the current situation of private label management within retail commercial management in four types of product categories and thus be able to offer recommendations, based on actual data, to maximize and make profits from the products that belong to the private label categories.

Keywords: Purchasing habits; Consumer; Private labels; Spain (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-06581-1_7

Ordering information: This item can be ordered from
http://www.springer.com/9783031065811

DOI: 10.1007/978-3-031-06581-1_7

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().