Price-Quality Relationships for Products with and Without Private Labels

Peter J. Boyle ()
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Peter J. Boyle: Central Washington University

A chapter in Advances in National Brand and Private Label Marketing, 2022, pp 70-73 from Springer

Abstract: Abstract This research addresses whether product markets with private labels exhibit a more positive relationship between price and quality than those markets where private labels are absent. The products investigated are limited to durable items. Price and quality measures were drawn from independent product tests conducted in the U.S. over a period of 103 months for 14,234 items. Separate price-quality correlations were conducted for each product category. The correlations of those categories containing both national brands and private labels were compared with those categories containing just national brands. Categories with private labels exhibited a higher correlation between price and quality. However, the proportion of private label brands in a category was not significantly related to its price-quality correlation.

Keywords: Private label; National brand; Price; Quality (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-06581-1_9

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DOI: 10.1007/978-3-031-06581-1_9

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