Religion in Young Romanian People Before and During COVID-19: A Marketing Perspective

Andreea Strambu-Dima

Chapter Chapter 9 in Post-Pandemic Realities and Growth in Eastern Europe, 2022, pp 135-148 from Springer

Abstract: Abstract Exploring the impact of the coronavirus pandemic on the relationship between young Romanian people and their religion, it has been revealed that during the 2 years of COVID-19, the youngsters’ frequency of going to church decreased almost as much as it did in the previous 13 years. Since 2007, when a similar research was conducted, a new challenge for churches surfaced, one in five young people being confused regarding their religious affiliation. Also, if in 2007 young people appreciated the most the formative role of the religion, nowadays they consider the social component as being the most important. The marketing perspective on religious organizations’ activities is appreciated by some and criticized by others, but marketing evolved and has been adapted to the peculiarities of most types of organizations, including nonprofits. Considering the negative attitudes and behaviors young peopleYoung people displayed regarding the churchChurches, some marketing strategiesMarketing strategies were suggested as solutions to Romanian churchesChurches’ challenges within the segment.

Keywords: Religious marketing; Young people; Churches; COVID-19; Marketing strategies (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-09421-7_9

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DOI: 10.1007/978-3-031-09421-7_9

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