The Influence of Consumer Optimism and Pessimism on Purchasing Intention of Eco-Friendly Clothing by Generation Z: Model Proposal

Sofia Antunes (), Susana Garrido () and Cristela Bairrada ()
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Sofia Antunes: University of Coimbra, Faculty of Economics
Susana Garrido: University of Coimbra, CeBER, Faculty of Economics
Cristela Bairrada: University of Coimbra, CeBER, Faculty of Economics

A chapter in Quality Innovation and Sustainability, 2023, pp 237-248 from Springer

Abstract: Abstract Overconsumption has caused a significant reduction in the world’s natural resources, negatively influencing the sustainability of individual companies and the sustainable development of the planet. The textile/apparel industry has negatively impacted the ecosystem with the carbon footprint of production units and landfills from non-ethical consumption and waste. This study aims to propose a conceptual model to understand the influence of the psychological mood of consumers (optimism and pessimism) over the intention to purchase eco-friendly clothing by generation Z exploring a novel set of antecedents. Considering these relationships, the proposed study also intends to study the mediating effect of environmental concern and perceived consumer efficiency/effectiveness. An unstructured literature review was used to identify the main factors influencing the intention to purchase eco-friendly clothingEco-friendly clothing by generation ZGeneration Z and suggest a model based on it. The suggested model can help to support future research about the buying behavior of generation ZGeneration Z regarding eco-friendly clothingEco-friendly clothing. This study is the first to suggest the influence of optimismOptimism and pessimismPessimism of generation ZGeneration Z on the intention to purchase eco-friendly clothingEco-friendly clothing by using as intermediate factors the environmental concernsEnvironmental concerns and the perceived consumer efficiency and effectivenessPerceived consumer efficiency and effectiveness.

Keywords: Purchase intention; Optimism; Pessimism; Environmental concern; Perceived consumer efficiency and effectiveness; Eco-friendly clothing; Generation Z (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-12914-8_19

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DOI: 10.1007/978-3-031-12914-8_19

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