Promoting Film Tourism as a Marketing Promotion of Audiovisual Products in the Russian Media Market

Viktor Valerievich Lavrov, Nina Aleksandrovna Seliverstova and Svetlana Anatolyevna Fatova
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Viktor Valerievich Lavrov: St. Petersburg State Institute of Film and Television
Nina Aleksandrovna Seliverstova: St. Petersburg State Institute of Film and Television
Svetlana Anatolyevna Fatova: St. Petersburg State Institute of Film and Television

A chapter in Challenges and Solutions in the Digital Economy and Finance, 2022, pp 123-135 from Springer

Abstract: Abstract The article deals with topical issues of audiovisual products promotion in the Russian media market. Great importance is given to the development of film tourism as a promising direction for the activation of tourist activities based on the development of a newtouristproductassociatedwiththeshootinglocationsofpopularfilms. The authors developed a scheme for the promotion of audio-visual products based on the use of tourist destination sand proved the inter relation between the tourism industry and the film industry as a modern basis for the promotion of both film products and tourist destinations. A large amount of information on the development of film tourism is presented and the experience of scientists from various countries in the field of combining tourism and the film industry in order to form film tourism as a modern direction of tourist activity is studied. Serious attention is paid to the development of a scheme for promoting audiovisual products based on the use of territories of tourist destinations and confirming the relationship between the tourism industry and the film industry as a modern basis for promoting film products and tourist destinations.

Keywords: Film tourism; Media market; Tourism industry; Audiovisual products; Film promotion strategies; Tourist destination (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-14410-3_14

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DOI: 10.1007/978-3-031-14410-3_14

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