Translation in the Era of Digitalization: Slang Rendering in TV Series

Elena A. Sereda, Maria P. Efremova and Anastasia S. Gerasimova
Additional contact information
Elena A. Sereda: St. Petersburg University of Management Technologies and Economics
Maria P. Efremova: St. Petersburg State University of Economics (UNECON)
Anastasia S. Gerasimova: Peter the Great St. Petersburg Polytechnic University (SPbPU)

A chapter in Challenges and Solutions in the Digital Economy and Finance, 2022, pp 243-249 from Springer

Abstract: Abstract This article covers issues of Spanish slang units being rendered in Russian in translating and dubbing TV series. The authors of the article believe that modern approach to audiovisual translation involves translators’ language proficiency and highlights the importance of the links between verbal and nonverbal communication. Slang units rendering fully reveals professionals’ skills of a translator implementing audiovisual translation. The article describes slang linguistic features and provides definitions of slang. The study results prove co-existence of various methods for translating slang. A translator applies different transformations depending on many factors: context; type, mood and features of a character uttering a remark; stylistic coloring and semantic load of a slang expression, etc. Thus, the authors of this article come to the conclusion that training for slang units’ translation in an audiovisual text should follow an interdisciplinary approach that contributes for linguistic, cultural, communication components of the original units to be kept and rendered correctly.

Keywords: Media linguistics; Slang; Audiovisual translation; Dubbing; Translation transformations; TV series translation (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-14410-3_25

Ordering information: This item can be ordered from
http://www.springer.com/9783031144103

DOI: 10.1007/978-3-031-14410-3_25

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().