Effects of Country-of-Assembly Image on Purchase Intention: The Case of Algerian Renault Symbol Car

Marsel Fatima () and Hamdani Nadjat ()
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Marsel Fatima: Ain Farès
Hamdani Nadjat: Relizane University

A chapter in Research on Islamic Business Concepts, 2023, pp 103-109 from Springer

Abstract: Abstract The aim of this study is the test the impact of assembly country image on purchase decisions. Data were collected by a questionnaire from consumers. A total of 300 questionnaires were distributed to consumers. Country-of- assembly Image, the dependent variable, was measured using (Martin and Eroglu (Journal of Business Research 28:191–210, 1993; and Nagashima, Journal of Marketing 34:68–74, 1970) scale; purchase intention, the Independent Variable was measured using (Azjen in The Country of Origin and Brand Image Effect on Purchase Intention of Smartphone in Surabaya—Indonesia, MCSER Publishing, Rome, Italy, 2015) scale; Structural Equation Modeling by using AMOS and SPSS programs was used to test the hypotheses. The results indicated that the effect Assembly country image is significant and direct on consumer purchase intentions in the case of renault symbol car.

Keywords: Country-of-assembly image; Purchase intention; Effect of country of assembly image (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-18663-9_7

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DOI: 10.1007/978-3-031-18663-9_7

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