Exploring Muslim Millennial Travelers’ Attitude Toward Halal Tourism in India

Asad Rehman () and Naziya Aisha ()
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Asad Rehman: Aligarh Muslim University
Naziya Aisha: Aligarh Muslim University

A chapter in Research on Islamic Business Concepts, 2023, pp 137-153 from Springer

Abstract: Abstract Within the expanding and growing interest in Muslim travel market, the Muslim millennial travelers have been identified as the key drivers of tourism growth in the context of halal travel. Muslim millennial travelers (MMTs) exhibit distinct tourism characteristics from their previous generations in terms of their values, needs and expectations. The study is a maiden attempt to understand the awareness and perceptions of consumers, specifically the Muslim millennial travelers of India with regard to their travel needs. An online survey was conducted by distributing questionnaires to Muslim respondents, aged 18–36, residing in India. In total, this study collected 155 responses. A two-tailed t-test was run to check significant differences if any, between the responses of male and female respondents. The findings are highly indicative of the potential of halal tourism in India. A large number of consumers appear to be ready to opt for this form of tourism and are even willing to pay a premium price for it.

Keywords: Halal tourism; Muslim millennial travelers; Muslim-friendly travel; India (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-18663-9_9

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DOI: 10.1007/978-3-031-18663-9_9

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