Social Commerce—Origin and Meaning—

Richard C. Geibel () and Robin Kracht ()
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Richard C. Geibel: Hochschule Fresenius—University of Applied Sciences
Robin Kracht: Hochschule Fresenius—University of Applied Sciences

A chapter in Digital Management in Covid-19 Pandemic and Post-Pandemic Times, 2023, pp 49-67 from Springer

Abstract: Abstract The world of electronic commerce (e-commerce) has grown considerably in importance and developed at great speed in recent years. This rapid development relates not only to the constantly growing sales volume of e-commerce, which has been further accelerated in particular by the Corona pandemic, but also to the different facets and manifestations in which e-commerce presents itself today.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-20148-6_6

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DOI: 10.1007/978-3-031-20148-6_6

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