Market Analysis of Television Channels in Kazakhstan

A. Nurumov (), Zh. Kazhieva, B. Doskalieva, G. Rakhimova and G. Yessenova
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A. Nurumov: Eurasian National University
Zh. Kazhieva: Shakarim University Semei
B. Doskalieva: Karaganda University Kazpotrebsouz
G. Rakhimova: University Turan-Astana
G. Yessenova: University Turan-Astana

A chapter in New Perspectives and Paradigms in Applied Economics and Business, 2023, pp 283-292 from Springer

Abstract: Abstract Television is an integral part of the modern cultural world. This paper studies the television market in Kazakhstan and presents the participants of the television services market. The organizational and legal forms of national TV channels and the types of basic television services are studied. The major indicators of economic activity of large TV channels of Kazakhstan is analyzed, such as JSC «Agency «Khabar»», JSC «Republican Television and Radio Corporation «Kazakhstan»», JSC «Commercial Television Channel», JSC «Television and Radio Company «Yuzhnaya Stolitsa»». The results showed that for Kazakhstan TV needs further transformation and expansion of paid Internet television, also collaboration of TV and social networks, such as YouTube, Facebook, Instagram, and TikTok. In addition, for large domestic TV channels with state participation, the state's share in the share capital should be reduced.

Keywords: Television; Market; Channels (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-23844-4_20

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DOI: 10.1007/978-3-031-23844-4_20

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