Rural Tourism HUBs in University Innovation Models

Samuel Prieto (), John A. Taborda and Juan M. Montes
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Samuel Prieto: Universidad del Magdalena
John A. Taborda: Universidad del Magdalena
Juan M. Montes: Universidad de Medellín

A chapter in New Perspectives and Paradigms in Applied Economics and Business, 2023, pp 351-361 from Springer

Abstract: Abstract The objective of this work is to propose an innovation model for university institutions in Latin America. The model derives from the concept of fourth-generation universities and can be used in general innovation contexts. The advances in this sense are shown with the creation of a rural tourism hub for the department of Magdalena in Colombia. The methodology used consisted of a concurrent mixed research methodology for the Universidad del Magdalena in Santa Marta, Colombia. As a result of the work, an innovation model is proposed that can be applied to innovation in Latin American universities.

Keywords: Territorial development; Hub; University innovation models; Rural tourism; Universities (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-23844-4_25

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DOI: 10.1007/978-3-031-23844-4_25

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