Daily Deals Usage in the Pandemic Context of the Slovenian Hotels: Technology Adoption Perspective

Miha Bratec (), Petra Zabukovec Baruca () and Katarzyna Minor ()
Additional contact information
Miha Bratec: University of Primorska
Petra Zabukovec Baruca: University of Primorska
Katarzyna Minor: Cardiff Metropolitan University

A chapter in Information and Communication Technologies in Tourism 2023, 2023, pp 105-110 from Springer

Abstract: Abstract This paper analyses the usage of Daily Deals (DDs) in the COVID-19 pandemic context. A constructivist approach and grounded theory methodology are applied to study the managerial DDs usage in Slovenian hotels. The results show a predominance of organisational and external environmental factors, such as government regulation, linking structures, and industry characteristics, on the usage of DDs. These are shown in a conceptual DDs usage model. The study contributes to the hotel digital marketing literature by merging the two leading technology adoption frameworks to explain the formation of attitude and usage of DDs in a specific pandemic context.

Keywords: Daily deals; Flash sales; Coupon marketing; Technology adoption; TAO; UTAUT; COVID-19 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-25752-0_12

Ordering information: This item can be ordered from
http://www.springer.com/9783031257520

DOI: 10.1007/978-3-031-25752-0_12

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().