Exploring Symbolic Effect of New Media: The Impact of Bilibili on Gen Z’s Cohort Identity and Aesthetic Choices in Fashion

Hsin-Pey Peng ()
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Hsin-Pey Peng: International College, Krirk University

A chapter in Fashion Communication in the Digital Age, 2023, pp 176-187 from Springer

Abstract: Abstract This study examines Bilibili, a leading video community for Generation Z in China, known as ‘B-site’. The paper proposes a conceptual framework to explore how the platform provides entertainment features that enable Gen Z users to establish digital connections with the internet. The study aims to explore that Bilibili's unique features, such as barrage culture, user- generated content, interest-based communities, and differentiated content, have facilitated the formation of a strong sense of community among its users. This has influenced their cultural decision-making in fashion aesthetics and beyond. The paper draws on qualitative data generated culturally from, statistical information, and digital-field surveys to provide insights into Bilibili's rise and impact on Chinese youth culture. The study found that Bilibili grown from an ACG niche video channel has become a prevalent application in the daily lives of Chinese youth, forming a Gen-Z cultural community and defining ‘their fashion’.

Keywords: Bilibili; Gen-Z Identity; Fashion Aesthetics; Barrage Culture; Symbolic Power (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-38541-4_17

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DOI: 10.1007/978-3-031-38541-4_17

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