Metaverse and Its Communication. The Future is Here. True or False?

Cecilia Winterhalter ()
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Cecilia Winterhalter: Accademia Costume and Moda

A chapter in Fashion Communication in the Digital Age, 2023, pp 37-48 from Springer

Abstract: Abstract This text analyses the metaverse: its definitions and concepts, its meaning and impact; digital art, fashion and their communication; its performance issues, its failures, and criticism. It compares existing metaverse definitions and concepts, evaluates of their advantages and disadvantages, their chance of coming true, their present degree of evolution. Closer looks are dedicated to the influence of a virtual space on art and fashion, their communication and dissemination and to the metaverse failures, problems, and criticism. Not only the metaverse technology, but also its intended innovation of communication, work, education, healthcare, business, products, and social interactions, suffer from performance, quality and security issues. Today, irreconcilable visions of the metaverse coexist: a valuable, socially useful metaverse and a consumer and entertainment metaverse. It is impossible to predict the future, but any virtual world concept will have to solve these critical issues. Not the metaverse, but the greatest crisis of our times (with climate change, pandemic, war, economic crisis) is altering the products and their communication, undermining the luxury, fashion and art sector. It is changing the value of identity and producing a paradigm shift. Something must end, to allow the growth of something new: because change is life.

Keywords: Metaverse; Metaverse concepts; Metaverse products and communication; Metaverse failures; Virtual Reality; Imagined futures/realities (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/978-3-031-38541-4_4

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