Exploring Consumer Motivation to Participate in Sharing Economy

Murat Yildiz () and Meral Altan ()
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Murat Yildiz: Yıldız Technical University
Meral Altan: Yıldız Technical University

A chapter in Economic Recovery, Consolidation, and Sustainable Growth, 2023, pp 25-37 from Springer

Abstract: Abstract With the increase in internet and web technologies, the sharing economy has become more popular in recent years. Policymakers and commercialized companies want to lead consumers to the sharing economy. This paper explores the effects of enjoyment, economic benefit, sustainability, and reputation motivations as psychological factors on the intention to participate in the sharing economy. In this context, a survey was conducted on Turkish and Mongolian consumers. In conclusion, we reach the positive effects of enjoyment and sustainability. We did not find the effect of economic utility and reputation on sharing intention. In addition, we performed an independent sampling t-test. As a result of the test, we found that Turkish consumers give more importance to sustainability and Mongolian consumers to enjoyment motives. Sustainability-oriented advertisements should be presented to Turkish consumers and enjoyment-oriented advertisements to Mongolian consumers. In addition to psychological factors, cultural differences can also affect the sustainability of sharing.

Keywords: Sharing economy; Collaborative consumption; Motivation (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-42511-0_2

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DOI: 10.1007/978-3-031-42511-0_2

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