Social Media, Buying Interest and Womenpreneur: A Review and a Call for Action

Riza Fanny Meutia, Ahmad Rafiki () and Fahmi Natigor Nasution
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Riza Fanny Meutia: Universitas Medan Area
Ahmad Rafiki: Universitas Medan Area
Fahmi Natigor Nasution: Universitas Sumatera Utara

A chapter in Economic Recovery, Consolidation, and Sustainable Growth, 2023, pp 699-711 from Springer

Abstract: Abstract Entrepreneurship is the backbone of the nation's economy, entrepreneurship plays a very important role in reducing unemployment, providing jobs, reducing poverty, improving welfare and building national character. Meanwhile, women entrepreneurs play a very important role in starting business as well as the social media in supporting sustainable businesses. The study adopts content analysis technique where various sources are referred including reports, official documents and research articles. This includes the use of bibliometric analysis. The paper also explains the roots of research on social media, buying interest and women entrepreneurs. These three keywords of social media, buying interest and women entrepreneurs are interrelated and are importantly to be discussed by practitioners, academicians and other stakeholders.

Keywords: Social media; Buying interest; Women entrepreneurs (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-42511-0_45

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DOI: 10.1007/978-3-031-42511-0_45

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