Measuring the Acceptance and Fitness of Digital Mailing System Usage in University Environment

Nindya Yunita (), Andre Hasudungan Lubis () and Muthya Rahmi Darmansyah ()
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Nindya Yunita: Universitas Medan Area
Andre Hasudungan Lubis: Universitas Medan Area
Muthya Rahmi Darmansyah: Universitas Medan Area

A chapter in Economic Recovery, Consolidation, and Sustainable Growth, 2023, pp 831-847 from Springer

Abstract: Abstract The usage of ICT in university is commonly to be found recently. For instance, the traditional means of mailing process has been shifting into a digital way. As a new method of mailing, SUSITAO was built to assist the academic community to communicate more efficient and quickly deliver the messages. Nevertheless, the acceptance and technology fit for the task are necessary to be explore. The study scrutinizes the acceptance and fitness of the digital mailing system by combining the technology acceptance model and task-technology fit. The variable used are perceived usefulness, perceived ease of use, attitude, behavioral intention, task-technology fit, and actual use. The result found that usefulness is the strongest variable among others. However, task-technology fit is only affecting the acceptance predictor. The theoretical and practical implications are presented and discussed further.

Keywords: Digital mailing system; Technology acceptance model; Task-technology fit; Technology usage; University (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-42511-0_55

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DOI: 10.1007/978-3-031-42511-0_55

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