Measuring the Dimensions of Experiential-Sharing Behavior

Muhammad Dharma Tuah Putra Nasution (), Yossie Rossanty () and Pipit Buana Sari ()
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Muhammad Dharma Tuah Putra Nasution: Universitas Pembangunan Panca Budi
Yossie Rossanty: Universitas Pembangunan Panca Budi
Pipit Buana Sari: Universitas Pembangunan Panca Budi

A chapter in Economic Recovery, Consolidation, and Sustainable Growth, 2023, pp 143-165 from Springer

Abstract: Abstract This preliminary study sought to validate the experiential-sharing behavior measurement scale using two factor analyses: principal component analysis and common component analysis. The analysis found a relationship between items that were mutually independent, forming two dimensions of experiential-sharing behavior: altruistic and self-actualization. These dimensions meet the measurement criteria suggested by scholars and academicians. This study provides a way for authors to enrich and deepen our knowledge regarding the stream of social media marketing. Practical contributions can be useful for decision-makers involved in marketing communications. The value of originality in research is specifically demonstrated through the reinterpretation of existing concepts within a different context.

Keywords: Experiential-sharing behavior; Emotional post-purchase; Intrinsic enjoyment; Self-expressions; Purchase type; Materialism value (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-42511-0_9

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DOI: 10.1007/978-3-031-42511-0_9

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