Consumer Behavior When Buying Clothes in Slovakia in the Context of Environmentally Responsible Trends

Simona Bartošová (), Zdenka Musová and Zlatica Fulajtárová
Additional contact information
Simona Bartošová: Matej Bel University
Zdenka Musová: Matej Bel University
Zlatica Fulajtárová: Matej Bel University

Chapter Chapter 40 in Applied Economic Research and Trends, 2024, pp 701-727 from Springer

Abstract: Abstract The issue of sustainability and responsibility in the clothing industry is currently significant because this industry is one of the most polluting industries in the world. This chapter aims to investigate consumer behavior when buying clothes in Slovakia and the use of the new environmentally responsible trends in this area. This chapter presents the selected results of the primary research carried out in November and December 2022 through a structured online questionnaire on a sample of 743 respondents. Several mathematical and statistical tests were used to evaluate the collected primary data—Friedman’s test, chi-square test of independence, Mann–Whitney test, Spearman’s correlation coefficient, and Wilcoxon’s test. The results show that most respondents buy clothes in fashion or retail chains by default. Respondents are most influenced by price, design/color, and high-quality/sustainable material when buying clothes. The most frequently used environmentally responsible trend is second-hand, which is used by half of the respondents. Other investigated trends are less known and used. The most durability/sustainability and quality of the materials used, which is stated by more than 60% of respondents.

Keywords: Responsible consumer behavior; Sustainable clothing industry; Sustainable shopping (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-49105-4_40

Ordering information: This item can be ordered from
http://www.springer.com/9783031491054

DOI: 10.1007/978-3-031-49105-4_40

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().