Environmental CSR and Pricing Strategy in the Hospitality Industry

Flávio Ferreira (), Fernanda A. Ferreira () and Marina Haro-Aragú
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Flávio Ferreira: ESHT, Polytechnic of Porto
Fernanda A. Ferreira: ESHT, Polytechnic of Porto
Marina Haro-Aragú: Universidad de Málaga

A chapter in Recent Advancements in Tourism Business, Technology and Social Sciences, 2024, pp 471-484 from Springer

Abstract: Abstract Corporate social responsibility (CSR) has become increasingly important in the hospitality industry as consumers and stakeholders have become more concerned with sustainability and social responsibility. This paper provides an overview of CSR in the hospitality industry and highlights the importance of CSR for hotels and resorts. The benefits of CSR initiatives for the hospitality industry include enhanced reputation, attraction and retention of talented employees, cost savings, and a positive impact on the local community. The paper also discusses some of the challenges that hotels and resorts may face when implementing CSR initiatives, such as investments on sustainability practices. Finally, the paper analyses the impact of the timing of the government’s commitment to an environmental tax policy. Environmental taxes in the hospitality industry serve as a policy tool to incentivize sustainable practices, reduce resource consumption and waste generation, and support environmental initiatives. By internalizing the environmental costs of their activities, businesses are motivated to adopt greener practices and contribute to a more sustainable future. We show that the relationship between policy regimes, consumer-friendliness, environmental damage, and social welfare is complex and depends on the specified levels of consumer-friendliness.

Keywords: Green hospitality; Sustainability; Corporate social responsibility; Health and wellness (search for similar items in EconPapers)
JEL-codes: L83 M14 Z30 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-54338-8_26

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DOI: 10.1007/978-3-031-54338-8_26

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