Optimizing Smartphone’s Back Panel Material Selection: A Comprehensive Analysis Using House of Quality (HOQ)

Ali Al Mamun, Subrata Talapatra (), Md. Omar Faruk and H. M. Belal ()
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Ali Al Mamun: Khulna University of Engineering & Technology
Subrata Talapatra: Khulna University of Engineering & Technology
Md. Omar Faruk: University of Barisal
H. M. Belal: Liverpool John Moores University

A chapter in Human-Centred Technology Management for a Sustainable Future, 2025, pp 51-59 from Springer

Abstract: Abstract This study aims to analyse the characteristics of the back material used in Organization Z’s smartphones compared to those of other market competitors, following customer requirements. It also seeks to identify the most suitable material to increase customer satisfaction. Using the main tool of Quality Function Deployment (QFD), the House of Quality (HOQ), absolute and relative weight values were identified. These values were based on customer requirements, which were obtained from a customer survey, and on technical descriptors. These values guided the selection of an optimal material. Among the materials studied, alkali-aluminosilicate sheet glass emerged as the most suitable, exhibiting the highest absolute and relative weights. This chosen material, alkali-aluminosilicate sheet glass, was expected to meet customer demands most effectively. Overall, the study yielded valuable insights for decision-making and improving customer satisfaction in Organization Z’s smartphone offerings.

Keywords: House of Quality; Absolute weight value; Relative weight value; QFD; HOQ matrix (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-72494-7_6

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DOI: 10.1007/978-3-031-72494-7_6

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