Driving Tourism Development: Multicriteria Decision-Making in Rio de Janeiro’s Tourism Sector

Fernanda A. Ferreira (), José Augusto Fonseca Pinto Coutinho, Carlos Francisco Simões Gomes and Marcos Santos
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Fernanda A. Ferreira: UNIAG, CiTUR, ESHT, Polytechnic of Porto
José Augusto Fonseca Pinto Coutinho: Universidade Federal Fluminense
Carlos Francisco Simões Gomes: Universidade Federal Fluminense
Marcos Santos: Instituto Militar de Engenharia

A chapter in Sustainable and Resilient Businesses in the Global Economy, 2025, pp 19-30 from Springer

Abstract: Abstract As operations stabilized after the onset of the Covid-19 pandemic, many economic sectors have gradually resumed activities, with some nearing pre-pandemic levels. Tourism is no exception, as it continues to be used as a source of resource acquisition and socioeconomic development. The purpose of this study is to promote the development of the tourism sector in the municipality of Rio de Janeiro by applying the Analytic Hierarchy Process (AHP) and AHP-Gaussian (AHP-G) multicriteria analysis methods to support potential public and/or private investments in tourism. The findings of this study will help a travel agency make a strategic decision about where to open a new branch, taking into account the sector’s potential in Rio de Janeiro. The study found that São Conrado and Ipanema are ideal neighbourhoods for establishing a new travel agency branch. Furthermore, the methodology used in this study can be used as a guideline for other organizations in the field looking to undertake similar evaluations, providing a structured approach to decision-making and investment evaluation.

Keywords: Tourism; Operational research; AHP; AHP- Gaussian; Location analysis (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-75883-6_2

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DOI: 10.1007/978-3-031-75883-6_2

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